Hero Redesign for B2B SaaS Marketing

I designed a new hero section for Papaya Global a global SaaS payroll platform with the goal of sharpening the marketing message and enhancing the user experience around conversion

Company: Papaya Global
Type: B2B SaaS Homepage Hero
Goal: Turn a complex offering into a clear,

conversion-driven message for global HR & finance leaders

Business Impact 📈

Increased demo engagement

Enabled marketing reuse across campaigns

Strengthened brand positioning

Supported shift to product-led storytelling