

Hero Redesign for B2B SaaS Marketing
I designed a new hero section for Papaya Global a global SaaS payroll platform with the goal of sharpening the marketing message and enhancing the user experience around conversion
Simplifying Global Payroll Visually
designing landing pages, social ads, and modular UI components that aligned with the product's functionality.







Business Impact 📈
Increased demo engagement
Enabled marketing reuse across campaigns
Strengthened brand positioning
Supported shift to product-led storytelling
Company: Papaya Global
Type: B2B SaaS Homepage Hero
Goal: Turn a complex offering into a clear,
conversion-driven message for global HR & finance leaders
