Hero Redesign for B2B SaaS Marketing

I designed a new hero section for Papaya Global a global SaaS payroll platform with the goal of sharpening the marketing message and enhancing the user experience around conversion



Simplifying Global Payroll Visually

designing landing pages, social ads, and modular UI components that aligned with the product's functionality.

Business Impact 📈

Increased demo engagement

Enabled marketing reuse across campaigns

Strengthened brand positioning

Supported shift to product-led storytelling

Company: Papaya Global
Type: B2B SaaS Homepage Hero
Goal: Turn a complex offering into a clear,

conversion-driven message for global HR & finance leaders