who am i?

Hey, I’m Lidor Malka a designer since age 4 (just ask my sketchbooks).

I began as a fashion illustrator, collaborating with brands like Reformation x May Mashiah and Fashion Week Tel Aviv. That world sparked my passion for visual storytelling and led me to study Visual Communication at WIZO (Haifa University).

I later joined the marketing world, working closely with American audiences creating moodboards for influencers, designing web assets, and leading social campaigns.

At James Allen, the world’s largest online diamond retailer, I honed my brand-driven design skills and sharpened my ability to connect visual design with strategy. Today, I bring all of that into UX/UI blending aesthetic sensitivity, strategic thinking, and a deep understanding of user behavior.

Off-screen? Surfing, yoga, kickboxing… and picking up hobbies

I definitely don’t need.