who am i?

Hey, I’m Lidor Malka a designer since age 4 (just ask my sketchbooks).

I began as a fashion illustrator, collaborating with brands like Reformation x May Mashiah and Fashion Week Tel Aviv. That world sparked my passion for visual storytelling and led me to study Visual Communication at The NB Haifa School of Design (Haifa University).

I later joined the marketing world, working closely with American audiences creating moodboards for influencers, designing web assets, and leading social campaigns.

At James Allen, the world’s largest online diamond retailer, I honed my brand-driven design skills and sharpened my ability to connect visual design with strategy. Today, I bring all of that into UX/UI blending aesthetic sensitivity, strategic thinking, and a deep understanding of user behavior.

Off-screen? Surfing, yoga, kickboxing… and picking up hobbies

I definitely don’t need.