Jewelry Campaigns That
Click, Open, and Scroll
Email Design for Seasonal & Promotional Campaigns
At James Allen, I designed high-impact marketing emails across key retail moments including Black Friday, Valentine’s Day, Cyber Monday, and product launches.
TikTok Video – Jewelry Illustration
Designed and illustrated a New Arrivals Sketch Video for TikTok, showcasing James Allen’s latest jewelry through elegant, hand-drawn animation combining fashion aesthetics with product storytelling.
Seasonal Social Designs
Designed a series of Instagram posts and influencer moodboards tailored to key retail moments across the year from Valentine’s Day to Fall drops. Each visual was crafted to align with brand storytelling, product focus, and platform trends.
Pinterest Creative for Organic & Paid
Developed scroll-stopping Pins for both organic reach and paid campaigns. Focused on blending lifestyle storytelling with product appeal optimizing visuals for saves, clicks, and conversions across jewelry collections.
Pinterest Seasonal Cover Photos - Spring
Festival Jewelry Campaign Strategy, Design & Impact
Led the creative direction and execution of a high-performing multi-channel campaign for James Allen's Coachella season. I developed the concept, crafted the visual language, and designed all creative assets across blog, email, Pinterest, Instagram, and Facebook.
Although visuals are not shown due to usage rights, the campaign successfully combined influencer styling, trend insights, and visual storytelling to drive engagement and sales.
Valentine's Day Campaign
Designed creative assets for a multi-channel Valentine's Day campaign, including homepage banners, email visuals, social posts, and out-of-home ads. Focus on playful messaging and a cohesive visual identity across platforms.
